Grow · E-commerce SEO
Ecommerce SEO Services for Shopify & WooCommerce Stores
Paid ads get more expensive every year. Organic search is the channel that brings in sales without a cost per click, but only if Google can understand your store and trusts it enough to rank it.
We’re an ecommerce SEO agency for Shopify and WooCommerce stores. Our Shopify SEO services focus on the pages that make money: collections and products.
Common e-commerce SEO problems we fix
- Duplicate content: Shopify’s
/collections/x/products/yURLs, variant URLs and tag pages competing with each other. - Thin collection pages with a product grid and no content, so Google has nothing to rank.
- Manufacturer descriptions copied across hundreds of stores.
- Slow pages weighed down by apps, unoptimised images and heavy themes. See speed optimisation.
- Missing product schema, so no price, stock or review stars in search results.
- Poor internal linking that buries your best products several clicks deep.
- Out-of-stock and discontinued products handled in ways that waste rankings.
What’s included
Technical e-commerce SEO
- Crawl and index control: canonical tags, faceted navigation, pagination, sitemaps.
- Product, Offer, Review and Breadcrumb schema.
- Core Web Vitals and app audit.
- Google Merchant Center and free product listings checks.
SEO for ecommerce product pages and collections
- Keyword mapping: which page targets which search, with no cannibalisation.
- Collection page content that helps shoppers and ranks.
- Product titles, descriptions and image alt text, prioritised by revenue potential.
Content that sells
- Buying guides, comparisons and how-to content that ranks for research searches and links to products.
- Content structured for AI shopping answers in Google, ChatGPT and Perplexity. See AI search optimisation.
Authority and reporting
- Digital PR, supplier and brand mentions, and relevant links. No link farms.
- Organic revenue, transactions and top-performing pages from GA4, not just rankings.
Platforms
- Shopify and Shopify Plus. We know its SEO quirks and how to work within them.
- WooCommerce.
- Re-platforming? Pair this with our Shopify migration service so you don’t lose rankings.
How it works
01
Free SEO health check
Of your store.
02
E-commerce SEO audit
With a revenue-prioritised roadmap.
03
Technical fixes first
Because they unlock everything else.
04
Monthly optimisation and content
With a clear deliverables list.
05
Reporting on your schedule
Weekly, fortnightly or monthly. Revenue-focused, in plain English.
Pricing
Excludes GST. Minimum term for monthly plans: 3 months.
Recommended
Store Starter
From A$1,290/month
- Stores up to ~500 products
- Technical fixes, collection and product SEO
- Monthly revenue-focused report
Store Growth
Quoted
- Larger catalogues
- Content and digital PR
- Scoped to your store
One-off e-commerce audit
From A$990
- A prioritised roadmap your team can implement
- Technical, collection and product review
Why NumLogic
E-commerce specialists
Our SEO specialists work alongside Shopify developers, so fixes actually get implemented.
Who does the work
One NumLogic point of contact, with hands-on work by our experienced SEO and Shopify team in Pakistan, at a price that works for growing stores.
No shortcuts
No ranking guarantees, no spam links, and your accounts stay yours.
Frequently asked questions
Is Shopify good for SEO?
Yes. Shopify handles the basics well (hosting, SSL, sitemaps, mobile), but it has quirks like fixed URL prefixes, duplicate product paths and app bloat that need managing. Most Shopify SEO problems come from setup, not from the platform.
Is SEO worth it for e-commerce?
For most stores, yes. Organic traffic has no cost per click, so improving it lowers your overall cost per sale. It works best alongside ads, not instead of them.
How long does e-commerce SEO take?
Technical fixes can lift traffic within weeks. Content and authority work usually shows meaningful revenue impact in 4–6 months.
Do I need a Shopify SEO expert, or can I do it myself?
You can handle the basics yourself: page titles, product descriptions and image alt text. An expert earns their fee on the technical side (duplicate URLs, collection page structure, schema, site speed) and on deciding which pages to improve first. Our free health check will tell you which side your store is on.
Do I need an SEO app on Shopify?
Apps can help with tasks like image compression or bulk metadata, but they don’t replace strategy, and several of them can slow your store down. We recommend apps only where they’re the best tool for the job.
Do you write product descriptions?
Yes, prioritised by revenue potential. We start with the products and collections that can move the needle most.
Grow organic sales
Get a free health check of your store and an honest view of where the biggest opportunities are.